Working at Ralph Lauren feels like setting up a small design studio and consulting within a big fashion company.

I champion user-driven feedback within a business that was ready to hear it, and in my time at RL, it has been rewarding to get teams excited about design.

While here, I spoke at a Google design event and hope to do more of this.

Check out the product page I’ve been working on with excitement, color and microinteractions galore.

The mocks have new, clean and more modern style decisions, and also I’m testing out some controversial functionality. I was testing a clean, minimal top navigation, big color swatch images, an auto-play video that moved on parallax, and some iconography.

Sometimes I’m delivering multiple concepts and tweaks to Product to compare and contrast, other times I’m making one recommendation with confidence.

If ever I’m not sure of something, I throw a test up on usertesting.com. in the example shown, I added different copy to prototypes and tested all of them on Invision > usertesting.com, and reported back with ‘winning’ copy.

E-comm can be complicated - consider the logistics of offering both ‘Fast Shipping’ and ‘Pick Up In Store’ America-wide for a mammoth fashion company.

At this point in my career, my attention to detail is refined, and I think through every possible flow and use case. I like to be ready for clients and developers with all questions answered.

Here’s a wireframe example. I spent significant time proactively working on Personalization efforts for Ralph Lauren - something I feel is a huge value-add - and discovering the design potential. In recent weeks, we have actually built out a whole agile team for personalization!

We have known the value in personalization for years, and the wireframe pictured illustrates a few key ideas that came out of an exploration workshop focused on what customer want to see upon signing into their account. I’ve prioritized tracking information, customized FAQs, their local store information for context, plus made suggestions of further ways to interact with RL.com.